As we age, collagen formation is reduced and the skin's elasticity decreases. Exposure to environmental elements like sunlight, air pollution and smoke cause oxidative damage to the skin accelerating the ageing process. Vitamin C (Ascorbic Acid) is the skin’s most effective natural anti-oxidant and is essential for photo-damage repair and for the formation and stabilisation of collagen. Vitamin C levels decrease significantly as we age; most rapidly in the face and UV exposed skin. L-Ascorbic Acid is the form of Vitamin C that is proven to penetrate, protect and repair the skin. Flavo-C serums provide essential anti-ageing treatments. They are expertley formulated to optimise the efficacy of L-Ascorbic Acid and provide powerful plant-derived anti-oxidants. With regular twice daily use these great feeling serums elevate and stabilise Ascorbic Acid skin levels, helping improve collagen structure and provide essential photo-damage defence and repair.